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How to create hanging tags that reflect your brand identity

Custom hang tags

Hang tags are more than just an addition; they are a reflection of your brand’s identity and values. In product presentation, a well-designed tag can be as important as the product itself.
Here’s how to design hang tags that not only capture attention but also communicate the essence of your brand.

Understanding brand identity and values

The essence of your Brand in a tag

Understanding and effectively communicating your brand’s identity is the first step to creating tags that will resonate with your audience. This involves deep reflection on your company’s values, mission, and vision, and how these can be visually reflected in your tags.
Every element of your tag, from color to shape, should be an extension of your brand’s identity. For example, a sustainable brand might use natural colors and recycled materials, while a high-tech brand might opt for modern designs and innovative materials.

Design and color of hang tags

Consistency with corporate image

The choice of design and colors for your tags should align with your company’s corporate image. Use your corporate color palette and design elements already associated with your brand to create visual coherence that reinforces brand recognition.

Creating contrast and visual appeal

At the same time, consider how the use of contrasting colors or unique designs can make your tags stand out. A good tag design combines brand identity with attractive visual elements to capture the consumer’s attention.

Materials and formats for hang tags

The choice of material and format for your tags is as crucial as the design.
From high-quality papers to sustainable options, the material you choose should resonate with your brand’s values and image.
Whether you opt for traditional rectangular tags or more creative shapes, ensure that the chosen format complements the product and enhances the overall presentation.

Incorporating messages into your tags

Clarity in the Message

The message on your tag should be clear and direct, capturing the essence of your brand in a few words. An impactful phrase or memorable slogan can be very effective.

Choice of typography

The typography you choose should complement both the message and the overall design of the tag. Good typography not only enhances readability but also contributes to the overall aesthetic and visual impact of the tag.


Creating hang tags that reflect your brand’s identity is an art. By focusing on every aspect, from design and material to message and typography, you can create tags that not only attract attention but also strengthen your brand recognition. Remember, each tag is an opportunity to tell your brand’s story and connect with your customers.

At Inkoprint, we are committed to your success. Visit our website for more information about our hang tag printing services and how we can help you achieve your marketing goals.

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